How To Build A Personal Brand on LinkedIn - Full Masterclass with Lara Acosta | Ep 33

The average person has around 12 jobs in their lifetime, but only one personal brand. If you're not taking yours seriously, it will cost you!

In this episode of "This is the Way with Artin and Michael," Lara Acosta joins us to discuss her journey in building a business based on her success in leveraging LinkedIn to establish a personal brand and its importance, regardless of whether you are an employee, business owner, or entrepreneur. This episode serves as a comprehensive masterclass on leveraging LinkedIn to build a personal brand, offering strategic and tactical insights that you can implement immediately. It's an episode you'll want to watch multiple times.

Interested in learning from Lara directly? Enrollment in her next cohort starts on 2/12. Click on this link for details. https://www.ladigital.club/

Want to connect with Lara?

Linkedin - https://www.linkedin.com/in/laraacostar/

Instagram - https://www.instagram.com/laraacostar

You can also listen on...

SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

[00:00] Intro

[02:00] The Power of Social Media in Personal Branding

[06:30] Lara's Personal Branding Journey

[09:28] How to Start

[20:42] Tools to use

[30:13] What makes the most impact

[36:18] How storytelling fits in

[46:07] The Impact of AI in Personal Branding

[01:06:22] The Future of the Cohort and Personal Branding