How to Master Modern Sales in 30 Days with Richard Moore, Linkedin's OG Expert | EP 80

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Richard Moore is the founder of Art of Sell, a sales training platform helping entrepreneurs and businesses master modern sales strategies. With over 21 years of sales experience, Richard has worked extensively with businesses ranging from startups to large corporations, guiding them in refining their sales tactics for better client acquisition and retention. He's also a LinkedIn influencer, often sharing insights on ethical selling, human psychology in sales, and content marketing strategies.

Episode Summary: In this insightful episode, hosts Artin and Michael sit down with Richard Moore, founder of Art of Sell, to explore modern sales strategies that challenge outdated approaches. Richard shares his innovative, integrity-driven sales philosophy aimed at helping entrepreneurs build stronger client relationships while closing more deals. He emphasizes moving away from traditional, aggressive tactics and instead focusing on human behavior, trust-building, and value-driven communication. Richard breaks down common misconceptions in sales, such as the belief that "providing value" alone is enough, and discusses the importance of understanding a potential client's emotional state before making a pitch. He also covers the power of content creation on platforms like LinkedIn and how familiarity and authenticity can be powerful tools for client acquisition.

Chapters

[0:00] Introduction

[1:20] Richard's Background and Sales Philosophy

[4:00] Rethinking Sales: Why Traditional Tactics Fail

[7:40] The Integrity-Driven Sales Approach

[11:00] Understanding Human Behavior in Sales

[15:30] Cold Calling Strategies and the Power of Relevance

[19:45] Overcoming Fear of Selling and Rejection

[31:15] Leveraging LinkedIn for Client Acquisition

[37:00] The Power of DMs

[44:00] Turning a Sales Pitch into a Closed Deal

[50:00] The Importance of Compelling Content

[54:30] Using Authority and Association for Sales Success

[1:00:00] Practical Steps for Beginners on LinkedIn

[1:05:00] Final Advice on Sales Mastery and Closing Remarks