This is the Way Podcast

How to CRUSH Google ads in 2025 (without wasting $$$) | EP 86

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🔗 Learn more about Stub Group: stubgroup.com
Most businesses lose money on Google Ads because they get it wrong. Don't be one of them! In this episode, John Horn, CEO of Stub Group, reveals the biggest mistakes businesses make and how to avoid them. Learn how to optimize your ad spend, target the right audience, and ensure your ads actually convert. Whether you're a small business or a growing startup, these insights will help you win with Google Ads.
Hashtags: #GoogleAds #AdSpending #MarketingTips #Entrepreneur #PPC #PaidAdvertising #StartupGrowth #BusinessTips #ROI
Chapters [00:00] Intro [10:12] Common Pitfalls [15:19] Aligning Ad Strategy with Business Goals [22:37] The Importance of Targeted Advertising [23:21] DIY Advertising Tools for Beginners [30:06] Budgeting for Google Ads [31:25]Understanding Google Ads and YouTube [32:58] Key Metrics for Success [35:37] Caution in Advertising [40:10] Advice for Aspiring Entrepreneurs [41:37] Leadership Lessons Learned [43:24] Valuable Resources for Growth

Branding for Startups - How-to Guide from Former Disney Executive | Ep 85

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Ezequiel Abramzon is the founder of LALO, a strategic brand consultancy helping startups and entrepreneurs achieve clarity and momentum. With over 22 years at The Walt Disney Company, Ezequiel led digital innovation, creative direction, and brand strategy across global markets, building multi-million-dollar businesses in digital, entertainment, and technology.
After leaving corporate life, he dedicated himself to mentoring and advising founders, developing the Epicenter™ methodology—a framework that puts customers at the heart of the brand and the brand at the heart of the business. Passionate about storytelling, branding, and long-term strategy, Ezequiel now works with early-stage startups to craft compelling brand identities that drive real impact.
What do Disney, startups, and personal branding have in common? Ezequiel Abramzon shares his experience leading at Disney for 22 years and how he applies those lessons to help startups succeed. Perfect for founders seeking clarity and a competitive edge.
Books recommended during the episode
https://a.co/d/4pFQkNw
https://a.co/d/8DNg24M
 
Chapters [00:00] Intro [02:07] From Disney to Entrepreneurship [12:06] Building Teams for Success [14:30] Working with Startups [17:36] Branding Lessons from Disney [20:48] Branding for Early Stage Startups [23:46] Common Mistakes in Startup Branding [27:15] The Role of Personal Branding in Startups [35:10] Finding Clarity in Brand Strategy [49:34] Advice for Early-Stage Founders

3 Common Bottlenecks Killing Your Business (And How to Fix Them!) | EP 84

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90% of startups fail. The reason? It's NOT cash flow, competition, or market downturns—it’s YOU. Entrepreneurs unknowingly become their own bottleneck. Today, we sit down with Laurent Notin, a business coach who specializes in helping founders break through the invisible barriers that keep them stuck. We cover: -The 3 most common bottlenecks entrepreneurs face - Why mindset is the #1 business growth factor - How to delegate and scale without losing control.
About Our Guest: Laurent Notin is a business coach who helps entrepreneurs scale by identifying and overcoming their own limitations. With 20+ years of experience in running businesses and coaching founders, he specializes in helping leaders unlock their full potential.
About Our Guest: Laurent Notin is a business coach who helps entrepreneurs scale by identifying and overcoming their own limitations. With 20+ years of experience in running businesses and coaching founders, he specializes in helping leaders unlock their full potential.
Chapters [00:00] Intro [02:47] Laurent's Journey [11:15] Identifying Common Bottlenecks in Business [20:56] Mindset Matters [34:19] The Pursuit of Freedom Over Financial Success [37:40] The Role of Accountability [43:36] Advice for Early Stage Founders

You're Already an Entrepreneur – Here's Why | EP 83

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Anabasis Academy - https://sidmohasseb.graphy.com/
Think entrepreneurship is only for tech founders and CEOs? Think again! Sid Mohasseb joins us to redefine what it means to be an entrepreneur and why YOU already have what it takes to succeed.
Sid Mohasseb is a serial entrepreneur, venture investor, bestselling author, and professor at USC. Known as The Entrepreneur Philosopher, Sid has built, scaled, and successfully exited multiple companies while mentoring countless entrepreneurs. With expertise spanning business strategy, innovation, and venture investing, he helps leaders navigate uncertainty, embrace change, and unlock their full potential. He is the founder of Anabasis Academy, a platform designed to empower individuals with the mindset and tools to achieve their next best version.
What You'll Learn:
-Why entrepreneurship isn’t about starting a business
-The simple mindset shift that changes everything
-How to stop letting fear and risk hold you back
-The surprising truth about achieving your goals
-Watch now and unlock your entrepreneurial potential!
#EntrepreneurMindset #BusinessTips #Success #Entrepreneurship #SelfImprovement #LifeHacks #StartupGrind

LinkedIn Sales Masterclass: From Lead Gen to Closing Big Deals with Matt Lakajev | EP 82

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Matt Lakajev is the founder of Seven Figure Creators, a program dedicated to helping professionals leverage LinkedIn to generate six- and seven-figure incomes. As an expert in personal branding, sales, and content strategy, Matt has helped countless entrepreneurs and business leaders turn LinkedIn into a powerful tool for scaling their businesses and achieving financial success. With a deep understanding of how to build authentic connections and craft impactful messaging, Matt empowers his clients to stand out in the crowded digital marketplace and create sustainable, high-revenue business models.
If you’ve been stuck on LinkedIn with little to no results, this is your episode! Matt Lakajev reveals his blueprint for scaling businesses from scratch to $1.95M a year using LinkedIn. Learn his tips on DM strategies, qualifying leads, and scaling through targeted offer campaigns.
Chapters
[00:00] Intro
[05:49] The Power of Direct Messaging
[09:01]The Role of Marketing in Sales
[18:00] Crafting Effective Offers
[25:24] Effective Email Outreach Strategies
[32:23] Crafting Compelling Offer Documents
[49:51] Navigating LinkedIn for Lead Generation
[56:54] Understanding Personality Types in Sales
[01:07:36] The Role of Software in Sales Processes
[01:14:23] Mastering the First Call
[01:19:36] Handling Objections Like a Pro
[01:27:03]Applying Sales Principles Across Platforms
[01:30:05] Building Trust Equity in Sales

From Family Business to a $400M+ Exit: Tony Safoian’s Incredible Journey | EP 81

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Tony Safoian is a visionary entrepreneur and former CEO of SADA, a global leader in cloud solutions and one of Google Cloud’s top partners. Under his leadership, SADA transformed from a family-run business into a tech powerhouse, culminating in a $400 million acquisition. Known for his forward-thinking approach, Tony championed the adoption of cloud technology early, helping businesses embrace innovation at scale.
Join us as we talk with Tony Safoian, former CEO of SADA, who transformed a family business into a tech powerhouse culminating in a $400 million acquisition. Discover the challenges, the breakthroughs, and the strategies that led to one of the largest exits in the Google Cloud ecosystem. This is a masterclass in scaling, leadership, and creating legacy.
#Entrepreneurship #TechLeadership #BusinessGrowth #FamilyBusiness #Podcast #SADA #googlecloud
Chapters
[00:00] Intro
[10:15] Recognizing the Cloud's Potential
[21:35] Scaling Leadership and Talent
[32:10]Transformational Communication
[38:55] Navigating Market Changes and Strategic Decisions
[45:09] The Acquisition Journey: Insights and Reflections
[49:59] Advice for the Next Generation of Entrepreneurs

How to Master Modern Sales in 30 Days with Richard Moore, Linkedin's OG Expert | EP 80

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Richard Moore is the founder of Art of Sell, a sales training platform helping entrepreneurs and businesses master modern sales strategies. With over 21 years of sales experience, Richard has worked extensively with businesses ranging from startups to large corporations, guiding them in refining their sales tactics for better client acquisition and retention. He's also a LinkedIn influencer, often sharing insights on ethical selling, human psychology in sales, and content marketing strategies.
Episode Summary: In this insightful episode, hosts Artin and Michael sit down with Richard Moore, founder of Art of Sell, to explore modern sales strategies that challenge outdated approaches. Richard shares his innovative, integrity-driven sales philosophy aimed at helping entrepreneurs build stronger client relationships while closing more deals. He emphasizes moving away from traditional, aggressive tactics and instead focusing on human behavior, trust-building, and value-driven communication. Richard breaks down common misconceptions in sales, such as the belief that "providing value" alone is enough, and discusses the importance of understanding a potential client's emotional state before making a pitch. He also covers the power of content creation on platforms like LinkedIn and how familiarity and authenticity can be powerful tools for client acquisition.
Chapters
[0:00] Introduction
[1:20] Richard's Background and Sales Philosophy
[4:00] Rethinking Sales: Why Traditional Tactics Fail
[7:40] The Integrity-Driven Sales Approach
[11:00] Understanding Human Behavior in Sales
[15:30] Cold Calling Strategies and the Power of Relevance
[19:45] Overcoming Fear of Selling and Rejection
[31:15] Leveraging LinkedIn for Client Acquisition
[37:00] The Power of DMs
[44:00] Turning a Sales Pitch into a Closed Deal
[50:00] The Importance of Compelling Content
[54:30] Using Authority and Association for Sales Success
[1:00:00] Practical Steps for Beginners on LinkedIn
[1:05:00] Final Advice on Sales Mastery and Closing Remarks

Secret Strategies to Build a $500K Business in 12 Months (Using Only LinkedIn) | EP 79

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Discover how to transform your LinkedIn profile into a revenue-generating machine! In this video, Luke Shalom, founder of Atticus, shares his proven strategies to help executives and founders scale their brands and generate predictable, high-quality leads. Learn about the importance of inbound and outbound approaches, leveraging AI-powered tools, and crafting content that converts.
Luke’s journey from corporate to entrepreneurship is packed with actionable insights on overcoming challenges, adapting to market demands, and achieving breakthrough results on LinkedIn. If you're ready to scale your business and attract leads like never before, this video is your ultimate playbook.
Key Takeaways:
-Building authority and creating engaging LinkedIn content.
-Combining inbound and outbound strategies for lead generation.
-Shifting mindset for business growth and overcoming obstacles.
-Don’t miss out on these game-changing tips—watch now and take your LinkedIn strategy to the next level!
Chapters
[00:00] intro
[05:51] Corporate to Entrepreneurship
[12:04] The Importance of Retention and Client Relationships [
18:01] Building a Scalable Business Model
[33:14] Understanding Buyer Pain and Authority Posts
[39:31] Scaling Content and Team Involvement
[49:37] Mindset and Personal Growth in Business
#LinkedInMarketing #LeadGeneration #Entrepreneurship #BusinessGrowth #ContentMarketing #DigitalMarketing #LinkedInTips #AI #SalesDevelopment #StartupSuccess

How to Generate $2 million in Revenue Using LinkedIn with Matt Lekajev | EP 78

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Matt Lakajev is the founder of Seven Figure Creators, a program dedicated to helping professionals leverage LinkedIn to generate six- and seven-figure incomes. As an expert in personal branding, sales, and content strategy, Matt has helped countless entrepreneurs and business leaders turn LinkedIn into a powerful tool for scaling their businesses and achieving financial success. With a deep understanding of how to build authentic connections and craft impactful messaging, Matt empowers his clients to stand out in the crowded digital marketplace and create sustainable, high-revenue business models.
In this conversation, Matt Lekajev shares his journey from being a barista to becoming a LinkedIn expert, helping professionals leverage the platform for significant income. He discusses the importance of hard work, mastering sales skills, and crafting compelling offers. Matt emphasizes the need for direct engagement with potential clients and the value of learning from successful models in the industry. He also highlights the common misconception that posting content is essential for success on LinkedIn, asserting that genuine conversations drive sales. In this conversation, the speakers discuss various strategies for navigating business relationships, leveraging social media for marketing, and the importance of human connection in sales. They emphasize the need for direct engagement with potential clients and overcoming the fear of rejection to build successful business relationships. In this conversation, Matt discusses the challenges of sales outreach, particularly on LinkedIn, emphasizing the importance of overcoming shame and positioning oneself effectively. He critiques the illusion of clout on social media, arguing that genuine engagement and clear offers are more valuable than superficial metrics. Matt also warns against low-ticket offers, advocating for high-ticket services as a more sustainable business model. He shares personal experiences that shaped his understanding of these concepts, ultimately highlighting the need for practical skills and the courage to reach out to potential clients.
Chapters
[00:00] Intro
[01:43] Matt's Journey
[05:03] Transitioning to Sales
[09:50] Mastering LinkedIn
[15:00] The Real Money Makers on LinkedIn
[20:16] Validating Your Business Model
[35:35] The Importance of Human Connection in Sales
[47:10] The Illusion of LinkedIn Clout
[53:34] The Pitfalls of Low-Ticket Offers
[01:00:00] Lessons from Personal Experience

Beyond ChatGPT: RPA and Advanced AI Tools to Start & Scale Your Business | EP 77

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Benjamin Bressington is the founder of Automate Boring, a company specializing in custom automation and software solutions designed to enhance business productivity and efficiency. Under his leadership, Automate Boring offers services such as Robotic Process Automation (RPA), Intelligent Process Automation (IPA), and bespoke software development, aiming to transform routine tasks into streamlined, automated processes. The company is dedicated to empowering businesses to focus on growth and innovation by leveraging cutting-edge automation technologies.
In this conversation Ben Bresington explore the transformative impact of AI and Robotic Process Automation (RPA) on businesses. They discuss how RPA can automate mundane tasks, allowing employees to focus on higher-value work. The conversation delves into the evolution of AI agents, the implications for virtual assistants, and the potential for AI in creative tasks and customer engagement. They also touch on the challenges and opportunities for small businesses in adopting these technologies, emphasizing the importance of execution and personalization in a competitive landscape. In this conversation, Ben Bressington discusses the transformative power of AI and automation in business, particularly in content creation and marketing. He shares insights on how to leverage AI to create targeted content for different audience segments, the evolution of his business journey, and the tools and strategies he employs for effective automation. Ben emphasizes the importance of understanding buyer journeys and personality styles in marketing, and how automation can lead to significant improvements in efficiency and profitability. He also addresses the common misconceptions about automation and job security, advocating for a mindset shift towards embracing technology as a means to enhance business operations.
Chapters
[00:00] Intro
[01:06] Understanding RPA
[02:34] The Evolution of AI Agents
[09:01] The Future of Automation
[15:34] Personalization in Customer Engagement
[26:17] Leveraging AI for Targeted Content Creation
[34:44] Tools and Strategies for Effective Automation
[46:27] Scaling Automation
[53:36] Winning the Game