This is the Way Podcast

Formula for Success: Overcoming Fear and Low Self-Worth with Alan Lazaros | EP 66

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael 
Connect with Alan @ https://www.linkedin.com/in/alanlazarosllc/
Follow Artin @ https://www.linkedin.com/in/artinnazarian/
Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/
Alan Lazaros shares his personal journey from a challenging childhood to becoming a successful entrepreneur and coach. He emphasizes the importance of self-belief and self-worth in achieving success and fulfillment. Alan discusses the formula for building self-belief and the barriers that often hold people back, such as fear of failure and low self-worth. He also highlights the significance of having a clear vision and setting goals to overcome challenges and achieve one's dreams. In this conversation, Alan Lazaros discusses the importance of self-belief and self-awareness in achieving success. He explains that many people struggle with self-belief and feel unlovable, which can hinder their progress. Alan emphasizes the need to align goals with one's true self and to set realistic and achievable milestones. He also discusses the role of therapy and coaching in helping individuals gain self-awareness and make better decisions. Alan shares his framework of dreamlining, which involves breaking down dreams into annual goals, quarterly milestones, and daily habits. He encourages people to embrace the challenges of their journey and find fulfillment in the process.
Chapters
[00:00] Introduction
[14:10] The Power of Self-Belief
[22:20] Overcoming Barriers
[27:12] Building Self-Worth
[32:56] Embracing the 'Mamba Mentality'
[53:33] Building People Up
[56:19] Finding Fulfillment in the Journey

How to Build an App in 8 Hours (without coding) - Karla Fernandes | EP 65

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael
Connect with Karla @ https://www.linkedin.com/in/vitaminak/
Follow Artin @ https://www.linkedin.com/in/artinnazarian/
Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/
Karla Fernandes is an expert at building apps using no-code tools. She shares her journey of becoming an expert in no-code app building and how she helps clients build their own apps. Karla emphasizes the importance of understanding the problem and validating the idea before building an app. She discusses various no-code tools available and advises focusing on the specific needs of the app when choosing a tool. Karla also talks about her favorite apps that she has built and the marketing strategies she uses. In this conversation, Karla Fernandes discusses the power of no-code tools in building apps and products. She emphasizes the importance of validating ideas, finding a niche, and conducting research before diving into development. Karla also shares insights on UI/UX design, the role of AI in the no-code space, and the benefits of failing fast. She encourages entrepreneurs to leverage no-code tools to iterate quickly and bring their ideas to market faster.
Chapters
[00:00] Introduction
[05:26] Validating Your Idea
[15:44] Marketing Strategies for No-Code Apps
[20:30] Building a Minimal Viable Product (MVP)
[30:00] Embracing Failure as a Learning Opportunity
[39:54] The Role of AI in Design and Development
[44:55] Conclusion

How AI Will Change Your Daily Life and Business – Jonathan Mast Explains | EP 64

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael 
Connect with Jonathan @ https://www.linkedin.com/in/jonathanjmast/
Follow Artin @ https://www.linkedin.com/in/artinnazarian/
Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/
Jonathan Mast, a marketing expert, discusses the importance of AI in scaling businesses and shares his experience in leveraging AI for marketing. He emphasizes the need to embrace AI as it amplifies existing skills and experience. Mast provides insights into his process of using AI tools, such as ChatGPT, Claude, Gemini, and Perplexity, to streamline tasks like creating SOPs and writing blog posts. He also highlights the significance of infusing personal style and authenticity into AI-generated content. Mast believes that while AI has the potential to enhance customer service and sales, human involvement is still necessary for reliability and understanding customer needs. The conversation explores the impact of AI on customer service and jobs. It emphasizes the importance of transparency when using AI in customer interactions. The discussion also touches on the potential of AI in improving work environments and enhancing productivity. The conversation acknowledges that AI will impact jobs but highlights the need for adaptability and learning to effectively utilize AI as a tool. The conversation concludes with a discussion on the future of AI in marketing and the role of agencies in leveraging AI.
 
Chapters
[00:00] Intro
[03:29] Leveraging AI
[19:26] What will A.I do
[33:30] Impact on Jobs
[46:20] Critical Thinking Skills in the Age of AI

Why Every Founder and Executive Needs a Personal Brand - Alana Sparrow | EP 63

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael
Connect with Alana @ https://www.linkedin.com/in/alanasparrow/
Follow Artin @ https://www.linkedin.com/in/artinnazarian/
Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/
Alana Sparrow, a branding expert, shares insights on personal branding and its impact on career and business. She emphasizes the importance of understanding the 'why' behind building a personal brand and aligning it with one's goals and values. Sparrow advises against superficial approaches to personal branding, such as focusing solely on colors and fonts or posting without a clear audience or end goal in mind. She highlights the need for strategy and authenticity in personal branding, cautioning against being overly polarizing without a genuine reason. Sparrow also discusses the different approaches to content on platforms like LinkedIn and Instagram and the importance of understanding the audience and goals when choosing a platform. Metrics for measuring personal brand success vary depending on individual goals, such as financial targets, growth in audience size, or establishing authority in a specific industry. The conversation revolves around the importance of personal branding and its impact on growing a business, advancing a career, and giving voice to a cause. It is emphasized that personal branding can be beneficial for solopreneurs, founders, CEOs, and individuals in various industries. The discussion also touches on when someone should start considering personal branding, with the suggestion that even college students can leverage it if they have something to say and clear goals. However, it is acknowledged that not everyone needs a personal brand, and it depends on their goals and what they want to achieve in life.
Chapters [
00:00] Introduction
[03:46] The Transformational Power of Personal Branding
[19:18] Mistakes in Personal Branding
[28:45] Measuring Personal Brand Success
[36:19] The Benefits of Personal Branding for Employees
[46:30] Working with a Personal Branding Strategist

How to Launch an Online Course in 30 Days or Less - Kamille Longstreet | EP 62

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael
Connect with Kamille on IG @ https://www.instagram.com/stay_booked.co/
Follow Artin @ https://www.linkedin.com/in/artinnazarian/
Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/
Guests discuss their successful launch of Stay Booked, an online course for vacation rental property owners. They share their backgrounds and the challenges they faced with Airbnb and Verbo. They explain how they turned to social media, specifically Instagram, to market their properties and gain direct bookings. This led to the creation of Stay Booked, where they teach others how to successfully market their vacation rentals. They discuss their pricing strategy, marketing and branding efforts, and the tools they use to manage their business. The conversation covers various topics related to the short-term rental industry, including the importance of personal branding, the future of the industry, and the rise of direct bookings. The hosts emphasize the need for trust and personal connection in building a successful business. They also discuss the potential for branching out into additional courses and services, as well as the impact of Airbnb on the industry. The conversation concludes with insights on the evolving expectations of guests and the importance of creating unique and memorable experiences.
Chapters
[00:00] Introduction
[00:38] Challenges of Launching an Online Course
[06:22] Stop Overthinking
[10:43] Pricing Strategy
[14:11] Marketing and Branding Approach
[21:05] Tools
[48:44] Exploring Opportunities

How to Master Your Online Sales Funnel in 5 Simple Steps - Michael Tucker | EP 61

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael 
Follow Michael Tucker @ https://www.linkedin.com/in/theofficialmichaeltucker/ https://www.thefunnelpros.com/
Follow Artin @ https://www.linkedin.com/in/artinnazarian/
Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/
Most entrepreneurs are missing key steps in their sales funnel that cost them money. Want to fix that? Here's how to master your funnel in 5 steps.
In this conversation, Michael Tucker shares his expertise on sales funnels and virtual events. He discusses his background in sales and marketing and how he got into the digital marketing industry. He explains the concept of virtual event funnels and how they can be a powerful tool for building trust and credibility with potential customers. Michael also emphasizes the importance of finding the right balance between providing value and overwhelming customers with information. He shares his top five insider tips for creating high-converting sales funnels and discusses the success he has seen with virtual events, including generating millions of dollars in revenue. In this conversation, Michael Tucker shares insights on how to create successful virtual events. He emphasizes the importance of understanding your customer avatar and collecting data from existing customers. Tucker also discusses the difference between a product and an offering, highlighting the need to create an irresistible offer that provides transformation and results. He suggests various strategies for filling up virtual events, including leveraging partnerships and utilizing social media. Tucker concludes by emphasizing the importance of delivering an event that gives attendees a transformation and encourages them to take action.
Chapters [00:00] Introduction [06:26] Finding the Balance [10:46] The Power of Market Research [23:43] Creating an Irresistible Offer [31:20] Filling Up Events [35:42] Delivering an Event that Drives Action

How to Monetize Your Knowledge and Leave Your 9-5 - Josh Brown | EP 60

Tired of trading your time for money? Discover how to turn your expertise into a profitable income stream and finally break free from your 9-5 grind.
Follow Josh @ https://www.linkedin.com/in/jkbrownofficial/
Follow Artin @ https://www.linkedin.com/in/artinnazarian/
Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/
Josh Brown, an expert in online courses, shares his journey and insights into the lucrative path of creating and selling online courses. He emphasizes the importance of finding a niche and understanding the marketing and fulfillment aspects of course creation. He also discusses the role of ads in promoting courses and the need for testing and refining strategies. Josh highlights the potential of the online course market, which is expected to be worth $325 billion by 2025, and the opportunities for solopreneurs and small players to succeed. He provides valuable advice for course creators and emphasizes the importance of delivering value to customers. Josh Brown discusses the three phases of creating and marketing an online course: planning, production, and profit. He emphasizes the importance of auditing the course content and ensuring its quality before running ads. Brown recommends using a variety of content types, such as talking head videos, screen shares, and social content, to cater to different learning styles. He also shares tips for creating high-quality course content, including using a 4K webcam, good lighting, and a decent microphone. Brown advises breaking up course content into shorter segments to improve engagement and memory retention. He also discusses the timeline for creating a course and launching it for marketing.
Chapters
[00:00] Introduction
[02:54] The Growing Online Course Market
[06:16] The Easiness of Starting an Online Course Business
[08:30] The Role of Ads in Course Promotion
[10:42] Challenges and Considerations
[18:06] Low Ticket Offers
[28:30] Choosing the Right Ad Platforms
[31:31] Organic Approach and Budget Considerations
[43:24] Auditing Course Content and Ensuring Quality
[46:46] Creating High-Quality Course Content
[51:21] The Timeline for Creating and Launching a Course

How Not to Fear Public Speak (More than Death) - Nausheen I. Chen | EP 59

Terrified of public speaking? You're not alone. In this video, discover simple techniques to conquer your fear and speak with confidence. Let's transform your anxiety into poise!
Follow Nausheen @ https://www.linkedin.com/in/nausheenichen/
Follow Artin @ https://www.linkedin.com/in/artinnazarian/
Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/
Check out www.speaking.coach for more resources.
FREE course by Nausheen - www.speaking.coach/free-course
In this conversation, public speaking expert Nausheen I Chen shares insights on mastering public speaking and becoming a confident speaker. She discusses the importance of communication skills for CEOs and entrepreneurs, and highlights the common mistakes they make. Nausheen also provides tips on overcoming filler words and speaking on autopilot. She emphasizes the need for intentional communication and the impact it can have on personal and professional growth. In this conversation, Nausheen I Chen discusses the importance of effective communication and public speaking skills. She highlights the negative impact of using phrases like 'does that make sense?' and 'sorry' in communication. Nausheen also provides tips for building confidence in public speaking, such as understanding the root cause of lack of confidence and creating a positive feedback loop. She emphasizes the significance of preparation and control in delivering a powerful presentation. Nausheen explores the concept of musicality in speaking, including pacing, pauses, and enunciation. She mentions speakers like Simon Sinek and Barack Obama as examples of effective communicators. Nausheen also addresses the topic of handling hecklers and shares resources for improving public speaking skills.
public speaking, confidence, communication skills, CEOs, entrepreneurs, filler words, intentional communication, personal growth, professional growth, communication, public speaking, confidence, preparation, control, musicality, pacing, pauses, enunciation, hecklers
Chapters
[00:00] Introduction
[05:34] The Impact of Childhood Experiences on Confidence
[09:25] The Importance of Communication Skills
[17:00] Common Mistakes in Public Speaking
[20:29] Breaking the Habit of Filler Words
[23:56] Engaging the Audience
[28:39] Building Confidence in Public Speaking
[36:33] Exploring Musicality in Speaking
[44:07] Handling Hecklers

Travel and Get Paid (Travel Influencer Pro Tips) - Stephen Jiroch | EP 58

Ever dreamed of traveling the world and getting paid for it? Imagine turning your passion for adventure into a lucrative career. Today, we’re diving into the secrets of successful travel influencers, sharing pro tips on how to make money while exploring the globe. T
ake this FREE 60-Second Quiz to uncover and eliminate the #1 problem preventing you from more reach, more followers and more paid clients! - https://theloverspassport.com/roadblock-quiz/
Follow Artin @ https://www.linkedin.com/in/artinnazarian/
Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/
Stephen Instagram - https://www.instagram.com/theloverspassport/
Stephen Tiktok - https://www.tiktok.com/@theloverspassport
Stephen Youtube - https://www.youtube.com/channel/UCTU5pXozAV58vSjGTtGYIxw
Our guest today is about to achieve what less than 1% of Instagram accounts have been able to achieve. They are about to pass 1 million followers and they did it in less than four years and established what some would call a dream career around it. Lucky for us, we have Stephen joining us today and he's about to share how you can grow your Instagram account quickly and turn it into a business.
Chapters
[00:00] Introduction
[03:19] How to Achieving Instagram Success
[06:19]Transition from TikTok to Instagram
[13:28] The Power of Instagram's Community
[22:24] Content Planning and Creation Process
[30:06] Video Editing and High-Quality Content
[49:30] The Importance of Community
[53:30] Favorite Travel Destinations

How to Grow Your Podcast: 5 Must-Have Tips with Travis Chappell | EP 57

Want to transform your podcast from a hidden gem to a must-listen sensation? In this video, we reveal the top 10 essential tips that every podcaster needs to skyrocket their growth and captivate a loyal audience.
Follow Artin @ https://www.linkedin.com/in/artinnazarian/
Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/
Connect with Travis - https://www.linkedin.com/in/travischappell/
https://guestio.com/
Connect with us via email @ Thisisthewayshow@outlook.com
Travis Chappell is a seasoned expert in podcast growth, with years of experience helping entrepreneurs build and monetize their shows. As an author, the founder of Guestio and host of the successful "Travis Makes Friends" podcast, Travis has a proven track record of guiding podcasters to achieve their goals and expand their reach.
podcast growth, audience building, networking, YouTube, impact, business strategy, podcasting, content creation, business growth, networking, commitment, podcasting value, Guestio, challenges, opportunities, network building
Chapters
[00:00] Intro
[10:43] Building Relationships and Securing Guests
[31:31] Guestio
[31:38] The Value of Commitment
[36:13] The Future of Guestio
[41:32] Building a Strong Network Through Podcasting