This is the Way Podcast

How often did you have an idea, then months or a year later saw a product or service that resembled your idea and told yourself, “I wish I had done something with it”. As they say, ideas are a dime a dozen. Those who can take an idea from validation to a product or service into the marketplace are the movers and shakers who reap the rewards. This episode has some great stories and practical advice on how you can bring your idea to life.
In this episode, we are joined by Jennifer Cain. She has spent over 25 years in the healthcare industry holding several executive leadership positions at various pharmaceuticals, a diplomat for the World Health Organization and an improv comedian. She is also a TEDx speaker and now co-founder and CEO of VivatValet, an age tech startup that is committed to helping Olders live at home independently.
Takeaways
• The right teacher can have a significant impact on a student's learning and interest in a subject.
• There is a gap between older adults and technology, and designing user-friendly interfaces is crucial to bridge this gap.
• Trust is essential when designing services for older adults, and it is important to prioritize their safety and well-being.
• Scaling training and support is a challenge, but utilizing virtual and online resources can help reach a wider audience.
• Maintaining a sense of purpose and culture is crucial for entrepreneurs, and having a supportive team can make a significant difference.
How to connect with Jennifer...
Vivavalet.com
Linkedin - https://www.linkedin.com/in/jennifer-cain-birkmose-ab05a6/ Instagram - https://www.instagram.com/jcbirk/
You can also watch on Youtube on - 
[00:00] Introduction
[01:12] Jennifer Kane's Background
[10:34] Experience with the World Health Organization
[13:50] The Birth of VivaVale
[24:55] The Importance of Community and Social Interactions
[36:22] The UX/UI Design Process
[44:01] Adapting Technology for Older Users
[50:31] How to Scale Training and Support
[55:29] How to Maintaining Purpose and Culture

Whether you are the 22-year-old college student who is wondering how to best begin your career, the 40-year-old office worker who is afraid of striking out on their own, or anyone contemplating taking a chance at making their dreams a reality, in this episode we unlock a different path to success and the secret used by the top 1%.
There are a few books out there where the concepts are so eye opening and empowering that you wish you had read them earlier in your life. Alex Banayan’s (Buhnyen)book, the Third Door: The Mindset Of Success is one of those books. In this episode we explore the concept of finding alternative paths to success, inspired by Alex Banayan's book, "The 3rd Door, Mindset of Success."
The episode delves into the importance of persistence, networking, and asking for opportunities in various aspects of life, from business to personal goals.
Key Takeaways
• Take risks, be bold, and think creatively to find alternative paths to success.
• Don't be afraid to ask for what you want and have a compelling story and purpose.
• Leverage your age and circumstances to your advantage and explore unconventional opportunities.
• Break the rules and create new ones to pave your own path to success.
• Embrace the possibilities that life offers and believe in the power of possibility.
Purchase Alex's book here - https://www.amazon.com/dp/0804136661/ref=cm_sw_r_as_gl_api_gl_i_0FWAVP8QFF9KVXVYAVHC?linkCode=ml2&tag=anazarian-20
You can also watch on Youtube - https://www.youtube.com/watch?v=JyjA7nI71-g
[00:00] Introduction
[00:38] The Concept of the Third Door
[02:01] The Creative Approach
[03:16] Taking Risks and Being Bold
[06:01] The Power of Asking
[08:03] Having a Compelling Story and Purpose
[10:44] Taking Advantage of Your Age and Circumstances
[12:53] Finding the Inside Man
[15:19] Getting Out of Your Comfort Zone
[20:18] Breaking the Rules and Creating New Ones
[26:39] The Power of Possibility
[29:57] Conclusion

Wouldn’t it be great if you could beat the system and reach new heights in your business, career, and life? Our guest is a go to fixer for millionaires and billionaires and will be sharing tips on how to break free from what holds most people back so you can break free from the herd and reach NEW heights.
In this episode, we are joined by Chris Jarvis who counts billionaires, national brands, agencies and family offices as clients who reach out to him for help solving their most complicated challenges. He’s started 8 companies and authored an impressive16 books. He also managed to squeeze out a top Ted Talk in 2022 that has amassed nearly 5 million views.
Chris has developed a new assessment that is more memorable than Myers Briggs, The DiSC Assessment or any similar assessment. Click the below link to take this assessment for free. ($20 value) https://www.thevelocitylabs.com/findyourwildfactor1
Key Takeaways
• Tap into your animal instincts and take a personal assessment to understand your unique strengths and preferences.
• Unconventional business models often lead to success and financial growth.
• Elevate your perspective and see things differently to reach new heights in business and life.
• Embrace conflict and be true to your uniqueness, even if it means going against the herd.
• The Wild Factor quiz helps individuals understand what they are getting and not getting out of life by quantifying qualitative aspects.
• Treating employees as individuals and understanding their unique motivations and preferences leads to better outcomes in the workplace.
• Exploring different paths and side hustles can lead to personal growth and fulfillment.
• Finding opportunities within your current career, such as addressing complaints or unmet needs, can lead to business success.
Where to find Chris
Linkedin - https://www.linkedin.com/in/chrisjarvis/
[00:00] Intro
[07:33] What is important in life
[18:39] Why Giraffes don't migrate
[24:58] How to stand out
[43:21] How to increase chance of success
[52:13] Advice for college students

In this episode, guest Cristiana Cioffi shares her journey of overcoming fear and building confidence in both her personal and professional life. She discusses the challenges she faced in transitioning from the military to civilian life and the importance of leadership principles and treating others with respect. Christiana also opens up about her battle with cancer and how it shaped her mindset and approach to life.
Takeaways
-Fear and lack of confidence can hinder personal and professional growth.
-Treating others with respect and inspiring them to become their best selves is a key aspect of effective leadership.
-Dating can be a fun and empowering experience if approached with confidence and a focus on personal growth.
-Understanding and aligning with your core values is essential for finding fulfillment and success in your career and personal life. Break free from societal expectations and take risks to pursue your passions.
-Embrace change and view setbacks as opportunities for growth.
-Develop a resilient mindset to overcome challenges and setbacks.
-Build a strong network and leverage platforms like LinkedIn for professional growth.
-Approach dating with a unique and unapologetic mindset.
Where to find Christiana..
Linkedin - https://www.linkedin.com/in/christianacioffi/
You can also listen on...
SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314
[00:00] Intro
[04:10] Learning from trial and error
[12:45] Military vs Corporate
[24:52] This is what make dating easier
[35:49]Crucial element for career decisions
[48:49] Importance of reflecting on past experiences

In this episode of  @ThisIstheWaywithArtinMichael , we are joined by Daniel Tocchini.
He is a leadership transformation expert transforming leaders at companies like Nike, ESPN, Tesla and even the Navy Seals! With 30 years of experience under his belt as an entrepreneur, author, executive coach, and cofounder /Partner of Take New Ground, Dan Tocchini is about to dive into the most important components of leadership and why so many people feel like they are wearing a mask. The insights from this episode will help you become the better leader you are desiring to become.
How to connect with Daniel...
Linkedin - https://www.linkedin.com/in/dantocchini/
The Revenant Process - https://wearerevenant.com/
You can also listen on...
SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314
[00:00] Intro
[05:25] What leadership is about
[15:12] What leads to growth
[22:58] What Past circumstances shape
[35:13] Leadership requires this
[52:23] Impact of Imposter syndrome
[59:04] Challenges in pursuing dreams

In the book "Choose Your Enemies Wisely", author Patrick Bet-David, #1 Wall Street Journal bestselling author, founder of Valuetainment, and host of The PBD Podcast, and Author Greg Dinkin show you how to use your enemies to drive your big dreams. Because as Patrick said “Doing something big demands more than just desire. It requires the right enemy.”
In the episode we explore the concept of leveraging personal enemies to fuel motivation and drive towards achieving goals. Drawing from the book "Choose Your Enemies Wisely" by Patrick Bet David, we discuss how individuals can use an enemy-driven approach to overcome challenges and achieve success, and asking the question, is this something everyone can do or not.
Purchase Patrick's book here - https://amzn.to/3uy3Bhf
You can also listen on...
SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314
[00:00] Intro
[03:40] What is the concept
[11:39] How does it work
[22:32] Motivating factors

Imagine leaving your cushy job at 40 to start a business to sell fish. That is exactly what our guest in this episode did.
Dan Hodnett is the Founder and CEO of Dan’s fish, a 7-figure business with a mission to humanely source and transport fish. Yes, you heard that right. Fish!
Key takeaways from this episode.
- Transitioning from a Secure Job to Pursuing Passion
- Importance of passion in starting a business
- Need for a safety net and preparation before becoming an entrepreneur
- Early struggles and sacrifices in pursuing entrepreneurship
- Leadership and Company Culture
How to connect with Dan?
Youtube - https://www.youtube.com/@UCk7CjS9z9_3BESw8Rx8a7lw Website - www.dansfish.com
You can also listen on...
SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314
[00:00] Intro
[06:46] How to hire the right people
[17:51] Why transparency is important
[24:53] How it all started
[49:41] How to plan for failure

The average person has around 12 jobs in their lifetime, but only one personal brand. If you're not taking yours seriously, it will cost you!
In this episode of "This is the Way with Artin and Michael," Lara Acosta joins us to discuss her journey in building a business based on her success in leveraging LinkedIn to establish a personal brand and its importance, regardless of whether you are an employee, business owner, or entrepreneur. This episode serves as a comprehensive masterclass on leveraging LinkedIn to build a personal brand, offering strategic and tactical insights that you can implement immediately. It's an episode you'll want to watch multiple times.
Interested in learning from Lara directly? Enrollment in her next cohort starts on 2/12. Click on this link for details. https://www.ladigital.club/
Want to connect with Lara?
Linkedin - https://www.linkedin.com/in/laraacostar/
Instagram - https://www.instagram.com/laraacostar
You can also listen on...
SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314
[00:00] Intro
[02:00] The Power of Social Media in Personal Branding
[06:30] Lara's Personal Branding Journey
[09:28] How to Start
[20:42] Tools to use
[30:13] What makes the most impact
[36:18] How storytelling fits in
[46:07] The Impact of AI in Personal Branding
[01:06:22] The Future of the Cohort and Personal Branding

Many companies are calling their remote workforce back to the office. Labeling it a failed experiment. The reality: Most leaders don’t know how to lead remote teams.
As an executive coach for people leaders and their teams, Darcy Eikenberg has worked with leaders at companies all over the world, including The Coca-Cola Company, Mondelēz, Morning Brew, State Farm, PwC, Discover and others. She is also a keynote speaker and author of two books, most recently “Red Cape Rescue: Save Your Career Without Leaving Your Job.”
In the episode featuring Darcy Eikenberg, the discussion centers around the evolving landscape of professional life, emphasizing the challenges and changes in leadership, remote work dynamics, and individual decision-making. Overall, the conversation provides insights into leadership, human skills, autonomy, and the need for flexibility in today's professional landscape and best practices on how to lead remote teams.
How to connect with Darcy...
Linkedin - https://www.linkedin.com/in/darcyeikenberg/
Website - https://redcaperevolution.com/
Book - https://amzn.to/48TcBMB
[00:00] Intro
[03:10] What to prioritize
[11:38] What smart leaders consider
[18:18] What you can control
[26:04] Understanding brain's role in decision making crucial
[39:49] Benefits of skill development for future opportunities

If you've ever considered leaving your 9-to-5 job to establish your own company and expand it globally, you'll thoroughly enjoy this episode.
In this installment of "This Is The Way with Artin and Michael," Paulette Pantoja, CEO of Blue Digital Group, joins us to narrate her journey. She describes her transition from a comfortable 9-to-5 job to launching a business from her apartment. Blu Digital Group has since evolved into a global company with major entertainment companies as its clients. Paulette's insights and advice hold significant value for everyone, particularly those aspiring to become entrepreneurs.
How to connect with Paulette
LinkedIn - https://www.linkedin.com/in/paulette/
You can also watch on Youtube - https://youtu.be/-onKhejDH4U
[00:00] Intro
[05:34] The early days of Blu
[14:19] What is the Entrepreneurial DNA
[19:10] How to know you need to scale
[23:38] How to overcome fear
[31:56] Expect the unexpected and maintain resilience.